Forward-looking company that is rapidly growing and penetrating the North American market has an opening on their marketing team for a Digital Marketing Specialist. They need a tech savvy, marketing guru with a strong background working in a business to business (B2B) sales environment.

Competitive salary and benefits package offered. Company also provides employees with an excellent work life balance!

Reporting to the Director of Technical Marketing, the Digital Marketing Specialist will play a leading role in the following areas:

• Development and implementation of our digital marketing strategy, lead generation, and brand awareness efforts
• Drive the growth and cultivation of our lead funnel in concert with other members of the marketing team and the sales team
• Processing inbound sales leads, supporting lead qualification as needed, and distributing leads to the sales team within the CRM system
• Monitor, analyze, and report on marketing and sales data using sources such as Google Analytics, AdWords, CRM, and ERP to bring about meaningful improvements in our ROI, close rate, and sales growth
• Generate content independently or in concert with other members of the department to support marketing objectives, including the generation of inbound leads through the deployment of compelling content, SEO, and PPC advertising
• Specific duties will include maintaining and improving websites to maximize lead flow and brand awareness; development and execution of a digital marketing strategy which complements the Company’s traditional marketing strategy; representing the Company at trade shows, conferences, and meetings; presenting concise, coherent reports to show the evolution of ROI, close rate, and sales growth; and supporting other company activities as needed.  Work with engineers and architects.

Resumes should reflect the following expertise and skills to be considered:

• Marketing experience working within a B2B sales environment
• Experience developing and maintaining websites using WordPress or similar CMS, including writing in HTML and CSS.
• Experience managing CPC campaigns, paid search, remarketing, and display ads
• Understanding of the principles, strategy, and tactics involved in B2B marketing, including both digital and traditional marketing, preferably in the scientific equipment industry
• Prior experience utilizing external vendors to complement internal resources, including development of RFPs, clearly defined SOWs, and vendor agreements
• Effective communicator - orally, in written formats, and through presentations
• Ability to travel occasionally for conferences/trade shows, for training purposes, and to meet with customers to support development of use cases and similar content
• Proficient in the use of MS Office (Excel, PowerPoint, Word, Outlook); Google Analytics, AdWords, CRM (e.g., MS Dynamics), and familiarity with ERP systems (e.g., SAP)

Submit your resume today for consideration.

A.R. Mazzotta Employment Specialists is an affirmative action, equal opportunity recruiting firm providing career opportunities throughout CT.